Mission: Consumer Focused – Business Minded. The increasing number of independent entrepreneurs in recent years has raised public awareness and appreciation about the challenges of running a small business. Indeed, most consumers today are also business owners. For this reason, today’s consumer advocacy is less concerned about pitting consumers against businesses and more concerned with conflict resolution and reconciliation.
“The notion that most people want black-robed judges, well-dressed lawyers, and fine paneled courtrooms as the setting to resolve their dispute is not correct. People with problems, like people with pains, want relief, and they want it as quickly and inexpensively as possible.” - Warren E. Burger former Chief Justice United States Supreme Court