Businesses are repurposing their advertising and marketing budgets and instead spending that money to create inspiring advertising uplifting stories that help make the world a better place. The following ad from WestJet is an example.
Leroy is much more than a local barber; he is the heart of the community. He cares for his customers and it shows. It’s not uncommon to find him out fixing a car or moving a heavy box, he’s not just standing behind their backs, he has their backs. Leroy can always be counted on to help and that dependability is what inspires us to go above and beyond.