Summary. The E*TRADE Baby Video Campaign (www.etrade.com/baby) has been hugely successful. Rather than pushing traditional uninspired ads out to consumers, E*TRADE has created an advertising campaign that’s so funny, people take the initiative to seek them out on their YouTube channel where over 4 million people have viewed their latest video, the E*TRADE Baby Outtakes featured below. Another example of this kind of advertising is the cute Vodafone Commercial Campaign in India with a cute dog who faithfully helps a girl. This kind of advertising is fun, funny, effective, and it’s a form of cultural social activism that attempts to shift us away from past trends of boring and unimaginative advertising.
Golf Baby. Here is another example from the E*TRADE Baby Video Commercial Campaign.
Never Too Young to Trade Stock. Here is another example from the E*TRADE Baby Video Commercial Campaign.
Rent a Clown. Here is another example from the E*TRADE Baby Video Commercial Campaign.
Mobile Trading Baby. Here is another example from the E*TRADE Baby Video Commercial Campaign.
