Activism > Advertising

20090609tu-coke-give-a-little-love-advertisement-commercial-videoSummary. In this inspirational animated Coca-Cola commercial, the refrain of the soundtrack is,

You give a little love and it all comes back to you.

You’re gonna be remembered for the things that you say and do.”

Message. It would appear that Coke is in the business of spreading the love. The ad is based on the video game Grand Theft Auto. This is an example of inspirational advertising that carries an additional message beyond the product or service being sold. This advertisement is being studied in the course on creative activism.

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