Pepsi Refresh Project to Refresh Everything on Planet Earth

9 February 2010

Activism, Technology

Activism > Advertising

Summary. In January 2010, Pepsi launched the Refresh Everything campaign to change the world.

Click here to see the inspiring Pepsi commercial.

Philanthropists such as Bill Gates and Warren Buffet are well known for giving billions of dollars, but such large donations rarely seem to directly and broadly impact smaller grass roots organizations. This initiative by Pepsi is an excellent example of corporate philanthropy.

How it Works. Smaller grants like these, that are open to the public for submission and voting, allow philanthropy to reach people and projects that might otherwise get overlooked. The RefreshEverything.com website explains how the submission and voting process works.

Categories. The grant categories include: Health, Arts & Culture, Food & Shelter, The Planet, Neighborhoods, and Education.

“Each month, up to $1.3 million will be awarded as follows: 2 Grants at the $250,000 level; 10 Grants at the $50,000 level; 10 Grants at the $25,000 level; and 10 Grants at the $5,000 level.”

Project Promotion and Grant Awards Consulting. Would you like to give your project some extra awareness? Contact us for information about how we can help spread the word about your project. We can’t promise anything, but our promotional efforts might just be able to help push your project over the top to win an award.

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About Gregory Johnson

Greg Johnson is a freelance writer in Iowa City and also the founder and Director of the ResourcesForLife.com website. He also manages IowaCityWebDesignArtist.com and many other topic specific websites. Learn more at AboutGregJohnson.com

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