Summary. Traditional advertising typically places a product or service at the center of attention. However, a new approach to advertising has become more common where the primary message of the advertisement is about values and virtues that inspire and motivate people toward a hopeful future. This kind of media is a fusion of advertising and social activism.
The photo shown here is from the Wavin’ Flag Coca-Cola Celebration Mix music video that became hugely popular during the 2010 World Cup in South Africa. The new mix sponsored by Coca-Cola features youth playing football (soccer). The video and song are available through the Apple iTunes music store, and viewable below. Click here for the Wavin’ Flag video on YouTube if it doesn’t show below. You can click the [x] in the upper right corner of the advertisement in the video to close it and move it out of the way.