Activism > Advertising

Summary. Nike created a humorous series of videos with Steve Nash including the one below with Nash as the 60 Million Dollar Man.

Traditional advertising places a product or service at the center of attention. However, a new approach to advertising has become more common where the primary message of the advertisement is either hope or humor. This kind of media is a fusion of advertising and entertainment.

Making advertisements funny increases their appeal, and with the help of friends telling friends through social networks, a simple advertisement can quickly generate a huge number of viewers.

This hybrid approach to advertising has been hugely successful. If you are a professional in advertising or marketing, do all you can to help promote this kind of advertising. It’s better for your brand and it’s better for the world and allows for two messages to be presented simultaneously.

Video. Below is the Nike advertisement with Steve Nash as the 60 Million Dollar Man. This is a parody of the television show titled the Six Million Dollar Man.

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