Activism > Advertising | Effective Living > Music

Summary. In 2010, Pepsi launched the Pepsi Refresh Project and their Refresh Everything campaign using an inspirational music video featuring the song One Tribe by Will.i.am.

The Refresh Everything campaign was established to offer grants to small charities that might not otherwise receive funding.

This is an example of how an advertising campaign can be merged with philanthropy.

Advertisements that are uplifting are more likely to get promoted at the grass roots level by friends telling friends through social networks.

Video. The video of the advertisement is below.

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