Nestlé Pure Life Filtered Bottled Water for Hydration – Branding and Marketing Analysis

9 March 2011

Advertising, Health

Health

Summary. This document explores the branding, merchandising, and marketing of Nestlé Pure Life water which is just one of many brands offered by Nestlé Waters.

Marketing Wellness. We’re interested in how products and services are branded and promoted, particularly those with a Life centered theme. We’re especially interested in the intersection where product promotion and wellness promotion are interdependent.

Public Education. Water is essential for maintaining healthy metabolism as well as many body functions. With their Pure Life product, Nestlé has created an initiative to educate the public about the importance of hydration and promote water, rather than carbonated beverages, as the drink of choice among young people. Public outreach is an important aspect of raising brand recognition and creating a positive awareness of a brand.

Brand and Logo Design. The logo design of the Nestlé Pure Life brand is positive and includes a cheerful selection of yellow and green against a backdrop of blue rays of light. The figures of a

More Information. Nestle Waters North American offers many brands of drinking water. However, the Pure Life brand seems to have the best marketing and promotion campaign. Below is a list of links to information about their products.

Other Brands. Below is a list of links to information about various brands of Nestlé water available in North America.

 

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About Gregory Johnson

Greg Johnson is a freelance writer in Iowa City and also the founder and Director of the ResourcesForLife.com website. He also manages IowaCityWebDesignArtist.com and many other topic specific websites.

View all posts by Gregory Johnson
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