Summary. Will social networking and product placement bring an end to traditional advertising? In The Greatest Movie Ever Sold, Morgan Spurlock explores the role of brand placement in movies by creating a movie with brand placement in the movie.
It’s actually a documentary about itself. As with his movie Super Size Me, there is transparency about the creation of the film. The viewer is watching the film as its being created.
Resources. Here are some resources relating to the movie.
- Facebook Page
- Internet Movie Database Page (IMDB)
- Pom Wonderful [Facebook] – Primary product endorsement
- Sony Pictures Page
- Sundance Film Festival Page
Video. Below is a trailer for The Greatest Movie Ever Sold.
Sponsored By. This page was sponsored by POM Wonderful and Morgan Spurlock.