Tag Archives: advertising

Financial Literacy and Personal Savings – FeedThePig.org Campaign Funny Video Commercials

Posted on 12 January 2012 by gregorypauljohnson

Finance | Advertising Summary. Creative, fun, inspiring, and funny advertising is much more likely to get watched, and in today’s society of online social networking, these are the ads that will go viral and have the farthest reach. Such ads also … Continue reading →

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Liberty Mutual – Doing the Right Thing in Advertising

Posted on 23 July 2011 by gregorypauljohnson

Activism > Advertising Summary. When a non-profit organization engages in social action, we think of it as activism. When a business engages with society through advertising, we simply call it marketing. Yet, activists exist in all areas of society including … Continue reading →

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Mormon Message – Church Video Promotion – Example of Effective Marketing

Posted on 5 June 2011 by gregorypauljohnson

Activism > Advertising Summary. The Mormon Church recently launched a new promotional high definition video campaign that conveys the diversity and individuality among its members. These videos and others are featured on the Mormon Message YouTube channel. This is presumably a reaction to … Continue reading →

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Here and now – Quebec City and Area Tourism HD Video Promotion

Posted on 5 June 2011 by gregorypauljohnson

Effective Living > Advertising Summary. To be most effective, advertising must be engaging, entertaining, interesting, and inspiring. The Québec City and Area Tourism Department recently produced a spectacular high definition video with areal flyovers and panoramic vistas combined with an … Continue reading →

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Alternatives to Traditional Website Advertising Banners and AdSense Ads – Putting People over Profits

Posted on 1 March 2011 by gregorypauljohnson

Technology > Resources > Website Design Summary. Businesses often make decisions based on what produces the most revenue, rather than what’s in the customer’s best interest. If instead, they would make customer experience the bottom line rather than profits their … Continue reading →

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SwipeAuctions.com Uses Fake Consumer and News Websites as Advertising

Posted on 21 September 2010 by gregorypauljohnson

Activism > Consumer Defense Summary. Jon Stewart and Stephen Colbert host what are referred to as fake news shows. Surprisingly, today’s fake news is more honest than some “real” news sources. Legitimate news websites such as MSNBC Newsweek are displaying what could … Continue reading →

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Manufacturing Angst, Dissatisfaction, and Hopelessness

Posted on 27 June 2010 by gregorypauljohnson

Activism > Advertising Summary. Consumers who are content and happy are less likely to buy things they don’t need. For this reason, numerous industries depend on creating and maintaining a sense of dissatisfaction and hopelessness. People who are dissatisfied with life … Continue reading →

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AT&T Painted Hands Advertising Global World Coverage in Different Countries

Posted on 24 June 2010 by gregorypauljohnson

Activism > Advertising | Technology Summary. AT&T recently launched a colorful and creative advertising campaign using painted hands to represent familiar images from various countries around the world where they offer mobile phone and data coverage. A series of these … Continue reading →

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Word of Mouse Advertising is Replacing Word of Mouth Advertising

Posted on 24 June 2010 by gregorypauljohnson

Activism | Technology Summary. Companies and organizations have always depended on word of mouth advertising. With the increase of people using email and online social networks, word of mouth advertising is increasingly being replaced by something referred to as word … Continue reading →

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Pepsi Inspirational Music Video One Tribe Featuring Will.i.am

Posted on 20 June 2010 by gregorypauljohnson

Activism > Advertising | Effective Living > Music Summary. In 2010, Pepsi launched the Pepsi Refresh Project and their Refresh Everything campaign using an inspirational music video featuring the song One Tribe by Will.i.am. The Refresh Everything campaign was established … Continue reading →

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