Summary This document is an introductory guide to artists and creators wanting to get more exposure for their work, and possibly earn money from what they enjoy. Note: This is a companion document to “The Startup Guide for Creators.” In a Relationship with Art As a creator you are in a relationship with art, or… Continue reading The Outcomes Guide for Creators
Tag: business
The Pitfalls of Direct-Marketing Business ‘Opportunities’ (or MLMs)
Home-Based Business When we hear the phrase “Home-Based Business,” what comes to mind? There are many turnkey micro-franchise ‘business opportunities’ that we’ve all heard of: Amway, Avon, Herbalife, Mary Kay Cosmetics, Nu Skin, etc. These businesses have a low cost of entry, and perhaps 80% of the work is already taken care of by the… Continue reading The Pitfalls of Direct-Marketing Business ‘Opportunities’ (or MLMs)
BUSINESS SUCCESS: Capital One Café – Meet the Barista Banker
In 2017 Capital One announced the launch of the Capital One Café – a transformational and impactful shift for the banking industry, but also an inspiring business model that transcends business as usual. In short, the Capital One Café is a beautiful and bright neighborhood café where people can go to eat, drink coffee, meet friends, conduct business,… Continue reading BUSINESS SUCCESS: Capital One Café – Meet the Barista Banker
Bevel – A Case Study in Brand Loyalty
A recent ad campaign from Bevel (above) features these words from NAS: “Bevel is home. It’s a part of you and your lifestyle, your look. It’s personal. Bevel is unique. It’s near to my heart, like no other thing I’m doing.” That’s a strong endorsement. To the casual observer, that ad may be incorrectly perceived as marketing hype. The… Continue reading Bevel – A Case Study in Brand Loyalty
BEVEL – Not Business As Usual
Last year I learned about Walker & Company and their Bevel brand of shaving and personal care styling products. What first attracted me to the company was their online magazine BevelCode.com that offers tips on style and personal care products. In September I purchased their shaving system and wrote a review about the product and… Continue reading BEVEL – Not Business As Usual
The Corporatization of Higher Education – Business Models for Academia
Effective Living > Education Summary. The partnership between corporations and higher education can be problematic. Donor Alliances. Historically, buildings and monuments on college campuses would be named after people who had made a significant academic contributions to the institution. Today, buildings, benches, classrooms, roads, and other facilities are named after those who contribute financially rather… Continue reading The Corporatization of Higher Education – Business Models for Academia
Home Based Business Guide
Career Summary. It could be said that launching your own home-based business is part of the American dream. Cottage industries are sprouting up daily. For example, the cottage cottage industry (people making and selling small homes) is increasingly popular among carpentry and business savvy individuals. Pictured here is Jay Shafer of Tumbleweed Tiny House Company.… Continue reading Home Based Business Guide