Summary. Will social networking and product placement bring an end to traditional advertising? In The Greatest Movie Ever Sold, Morgan Spurlock explores the role of brand placement in movies by creating a movie with brand placement in the movie.

It’s actually a documentary about itself. As with his movie Super Size Me, there is transparency about the creation of the film. The viewer is watching the film as its being created.

Resources. Here are some resources relating to the movie.

• Facebook Page
• Internet Movie Database Page (IMDB)
• Pom Wonderful [Facebook] – Primary product endorsement
• Sony Pictures Page
• Sundance Film Festival Page

Video. Below is a trailer for The Greatest Movie Ever Sold.

Sponsored By. This page was sponsored by POM Wonderful and Morgan Spurlock.

Summary. Food Inc., available on DVD or Blu-ray, is a documentary about the production of food in the United States.

Overview. The movie shares startling facts about the corporate ownership of genetically modified soybeans that represent 80% of the soybeans in the nation. Those who grow these soybeans without authorization, will be prosecuted. Those who speak out against the potential dangers of meat consumption, are also prosecuted. The film also details the political leaders who are regulating the companies they previously worked for.

Commentary. Gregory Johnson describes it as, “Muckraking that’s breathtaking. The visuals, graphics. and authenticity are amazing. Not for the faint of heart. An excellent example of documentary that offers discouraging truths, yet hopeful and practical action points people can take to make a difference. What’s most startling is that a company like Monsanto can own the patent to a genetically modified soybean plant, and then prevent anyone from growing it. Presumably this could happen with animals and other life forms. What’s even more disconcerting is that our government is helping defend Monsanto. The agricultural industry also receives substantial government funding. This tax payer funded support of the agriculture industry ends up being a hidden cost we don’t see in the grocery store. This results in nutritious foods being costly while fast food and processed foods are inexpensive. We’re essentially creating a socialist state where we all help fund the meat industry and Mc Donald’s is the one to benefit.”

Official Website. More information is available at FoodIncMovie.com. Below are some excerpts from the website.

Food, Inc. exposes America’s industrialized food system and its effect on our environment, health, economy and workers’ rights. … High calorie, sugar laden processed foods coupled with our sedentary lifestyles is growing our waistlines and contributing to serious health issues like diabetes, heart ailments and cancers. One-third of children and adolescents are overweight or obese. Tell Congress that kids should be served healthy meals, not soda and junk food. … Approximately 10 billion animals (chickens, cattle, hogs, ducks, turkeys, lambs and sheep) are raised and killed in the US annually. Nearly all of them are raised on factory farms under inhumane conditions. These industrial farms are also dangerous for their workers, pollute surrounding communities, are unsafe to our food system and contribute significantly to global warming.