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Pepsi Inspirational Music Video One Tribe Featuring Will.i.am

Summary In 2010, Pepsi launched the Pepsi Refresh Project and their Refresh Everything campaign using an inspirational music video featuring the song One Tribe by Will.i.am. The Refresh Everything campaign was established to offer grants to small charities that might not otherwise receive funding. This is an example of how an advertising campaign can be… Continue reading Pepsi Inspirational Music Video One Tribe Featuring Will.i.am

The Fun Theory Initiative by Volkswagen – Piano Stairs Video

Activism > Training | Effective Living > Life Mobility Summary. The Fun Theory, at TheFunTheory.org, is an initiative of Volkswagen that demonstrates how the enjoyability factor is an essential element in designing products that will inspire and motivate people to use them. Innovation. Volkswagen is to the automobile industry what Apple is to the world of computers and… Continue reading The Fun Theory Initiative by Volkswagen – Piano Stairs Video

Inspirational Coke Commercial “Give a Little Love” Advertisement Video

Activism > Advertising Summary. In this inspirational animated Coca-Cola commercial, the refrain of the soundtrack is, “You give a little love and it all comes back to you. You’re gonna be remembered for the things that you say and do.” Message. It would appear that Coke is in the business of spreading the love. The ad… Continue reading Inspirational Coke Commercial “Give a Little Love” Advertisement Video