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Ford Video Ad Promotes Sustainability and Minimalism as a Response to Arrogant Cadillac Nationalistic Materialistic Video Commercial

Ford Video Ad Promotes Sustainability and Minimalism as a Response to Arrogant Cadillac Nationalistic Materialistic Video Commercial

Cadillac created an arrogant nationalistic materialistic commercial about why the USA is wealthy. Ford responded with a clever and creative video commercial about sustainability and minimalist living. Take a look at the commercials below. FacebookTwitterLinkedInPinterestTumblrGoogleMorePocketRedditPrintEmailLike this:Like...

The Next Big Thing in Luxury is Small

The latest advertisement from Buick (shown below) proclaims: “The Next Big Thing in Luxury is Small.” The smaller is better message is increasingly finding its way into mainstream culture as a shifting undercurrent to the bigger is better mindset of another era. The description on Buick’s YouTube channel reads: “The age of the over-sized luxury car is about to give way to a smarter, more nimble breed. Introducing the all-new Buick Encore in its first TV commercial. Clearly, the next big thing in luxury is small. Discover the Encore.” The small house movement has been at the forefront of advancing the smaller is better message. Below is a photo of Jay Shafer of Four Lights Houses tiny house company. FacebookTwitterLinkedInPinterestTumblrGoogleMorePocketRedditPrintEmailLike this:Like...

Allstate Insurance – Your Stuff Tells Your Story – A New Story of Stuff

Stuff has been getting a lot of bad press these days. In fact, there’s an entire website (StoryOfStuff.com) dedicated to promoting anti-stuff propaganda. The reduction in stuff is causing a reduction in the insurance for stuff. So, insurance companies are fighting back. Allstate Insurance recently launched a pro-stuff campaign in response to those pushing the anti-stuff agenda. Videos from the campaign below. These are being shared on the Allstate Facebook Page. The pro-stuff campaign acknowledges that for many people, stuff is a record, like pictures, that connects us to past people, places, and events. Stuff is a timeline that tells our life story. Yet, rather than collect physical things, why not take pictures of the stuff we have and create a virtual scrapbook/photo album inside our computer? The Allstate Digital Locker mobile app for the iPhone lets you do just that. The app is intended as an inventory tool for insurance purposes, yet it also could serve to motivate people to just take pictures of their memories, and realize since our stuff could be lost in a fire or tornado, why not cherish their memories and let go now. Watch the videos below and be inspired to let go of what you can by making a photo journal of your stuff and then donating those things or selling them. Original Story of Stuff. Below is the original story of stuff video that has had millions of views. FacebookTwitterLinkedInPinterestTumblrGoogleMorePocketRedditPrintEmailLike this:Like...
Green Living Health Expo Des Moines Iowa February 26 & 27

Green Living Health Expo Des Moines Iowa February 26 & 27

Activism > Environment Click here for the March 2011 Small House Society News. Summary. The Green Living Health Expo is from 10AM to 5PM this Saturday and Sunday, February 26 and 27, in Des Moines, Iowa. There will be many exhibitors and free seminars. ResourcesForLife.com Director, Greg Johnson will be at booth #331 until Sunday afternoon around 3PM. Greg Johnson will also be presenting a seminar on small living from noon until 1PM on both Saturday and Sunday. The seminar will be held in the spaces numbered 233, 235, 332, 334 on the floor-plan shown below. Click the image below for a larger view. FacebookTwitterLinkedInPinterestTumblrGoogleMorePocketRedditPrintEmailLike this:Like...

In Pursuit of Elegance: Why the Best Ideas Have Something Missing

Effective Living Summary. Matthew E. May, the author of The Elegant Solution: Toyota’s Formula for Mastering Innovation, has written a new book on success through subtractive design, In Pursuit of Elegance: Why the Best Ideas Have Something Missing. [buy now] This book explores elegance and effectiveness through simplicity as a foundational historic principle that we can all benefit from. Subtractive design is the removal of the non-essential to give strength, attention, focus and energy to the essentials that remains. This method can be applied to architecture, writing, cars, and numerous other products, services, events, and areas of life. For example, Apple designs their computers and their mobile devices using this principle. Below is an excerpt from the book description. Combining unusual simplicity and surprising power, elegance is characterized by four key elements—seduction, subtraction, symmetry, and sustainability. FacebookTwitterLinkedInPinterestTumblrGoogleMorePocketRedditPrintEmailLike this:Like...
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