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Story of Koh Panyee Thailand Football/Soccer Team (Video)

6 April 2014

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TMB bank have launched a new brand vision “Make THE Difference” by making a film to inspire people to start thinking differently. With a hope that they will start to Make THE Difference to their own world. It doesn’t have to be big, but a little can create positive changes. This film is based on […]

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Buying Local with Secondary Local Sourcing

24 March 2014

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Buying local is something you can do to help the environment and your local economy. However, not everything that’s sold as local is really locally sourced. For example, a manufacturers of food products, although local, may get the product ingredients from suppliers hundreds or thousands of miles away. A local computer store, although they are […]

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Inspiring Video Ads from Dick’s Sporting Goods

16 March 2014

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The recent video advertising campaign from Dicks’ Sporting Goods offers inspiration and compelling reasons to support local sports programs through the SportsMatter.com website. Click play all to watch all five videos below.

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DirecTV Advertising Campaign: When you pay too much for cable

8 February 2014

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Summary. Below are the series of advertisements from DirecTV describing the series of events that can transpire when you have cable television. Don’t attend your own funeral as a guy named Phil Shifley. Don’t Have your Dad Get Punched Over a Can of Soup Don t Get Body Slammed by a Lowland Gorilla Don’t Have […]

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Bed Bath & Beyond 20% Coupon SMS Text Message Activation

5 February 2014

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First time mobile subscribers get 20% off one single item savings certificate on your mobile device for a future in-store or online purchase. Coupon arrives within a few days or a week. To receive the offer, text STORE to 239663. Message and data rates may apply. Once subscribed, there may be up to 8 messages […]

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CVS Caremark to Stop Selling Tobacco at all CVS/pharmacy Locations

5 February 2014

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It’s wrong for a company to distribute products that are harmful to people’s health, while at the same time profiting from selling pharmaceuticals to those same people once they get sick. Here’s what CVS is doing to stop this cycle. Who said big business can’t influence big changes… * * * WOONSOCKET, R.I., Feb. 5, 2014 /PRNewswire/ […]

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Pantene Philippines – Women and Identity in Mainstream Popular Media: Activism in Advertising

9 December 2013

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This video is an example of how corporations can use their power, resources, and influence to have a positive impact on society.

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Why bring a child into this world? – An inspiring film by Unilever

8 December 2013

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In the tradition of corporations bringing inspiration and hope to the world, Unilever has launched Project Sunlight. Two videos about the project are below. While this is an encouraging look at the positive role parenting can have in creating a better world, those considering starting a family should seriously consider the financial cost of raising […]

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Google AdWords Benefits and Failings

11 September 2013

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Google AdWords is an advertising service that may be an effective choice in some circumstances. However, in many situations, it will be money wasted and the company using the service will actually end up worse of than had they not used the service at all. The AdWords services will present one or a few ads […]

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The Problem With Custom Tailored Personalized Advertising Systems Based on Cookies and Tracking People – Ineffective and an Invasion of Privacy Issue

10 September 2013

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Let’s say you want to advertise your business, so you go to some marketing and advertising gurus to get the job done. The advertising gurus tell you about some really cool new technology that makes it possible to spy on people as they explore the Internet. This gives the advertiser an insight into each potential […]

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The Correlation Between Nutrition Label Readability and Nutritiousness of Food Products

7 August 2013

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We’re all familiar with the tricks that some food manufacturers play in attempting to deceive consumers. For example, with products that are high in calories, the nutrition label will list “calories per serving” with unrealistically small portion sizes being considered a serving. Only recently have we begun to see labels stating, “calories per bottle” or […]

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It Starts with One… Be the ONE… (PSA Created Using Compilation of Liberty Mutual Videos)

29 May 2013

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This is a video created using a compilation of Liberty Mutual advertisements.

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Life is GREAT… DISCONNECT and enjoy (PSA Video From DayToDisconnect.com)

29 May 2013

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This is an inspiring short video about disconnecting from the digital world and reconnecting to the people and life around us. [source]

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Douglas Van Praet – Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

10 May 2013

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Summary. Advertising and marketing are constantly evolving to achieve greater impact with more efficiency. The most significant, useful, and relevant development in recent years has been the ability to specifically deliver advertising only to groups that are likely to be interested in the product or service being advertised. This benefits advertisers and consumers, and most […]

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The Lincoln Motor Company

9 May 2013

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Summary. Lincoln Motor Company has launched an interesting advertising campaign that explores how social media and mobile technologies impact our lives. Below. An introduction to “Get Back,” a film written and directed by Eliot Rausch. When the Lincoln Motor Company asked Eliot to create a film that would interpret the notion of “Hello, Again” he […]

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The Next Big Thing in Luxury is Small

26 April 2013

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The latest advertisement from Buick (shown below) proclaims: “The Next Big Thing in Luxury is Small.” The smaller is better message is increasingly finding its way into mainstream culture as a shifting undercurrent to the bigger is better mindset of another era. The description on Buick’s YouTube channel reads: “The age of the over-sized luxury […]

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Directory of Companies Offering Branded Products Printed With Your Logo and Design

24 April 2013

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Summary. A good introduction to the topic of product branding and organization or business identity is Custom Nation: Why Customization Is the Future of Business and How to Profit From It. In summary, the goal of branding is to provide everyone a consistent and positive experience with your organization or business. This encompasses the internal […]

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AT&T Bigger is Better Campaign

22 March 2013

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AT&T recently launched an advertising campaign promoting the “Bigger is Better” message. Below is one of the videos from the campaign. At a time when we need to be living simpler, smaller, and more sustainably, this message seems to be in contrast to the shift toward living with less.

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