The Event As an advertising campaign, the BACARDÍ Triangle event is a very effective PR stunt. The 2014 event spanned from October 30 to November 2. Everyone loves a party, and the exotic surroundings of Bermuda combined with the local music the culture are the right mix for a popular promotional campaign. The concert held in […]
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10 December 2014
Manufacturers of tobacco and alcohol products have been blamed by society (and courts) for profiting form products that harm our health and cause injury. As a result, they’ve paid millions in reparations, and been significantly regulated with regard to where their products can be advertised, where they can be sold, and who can consume them. This […]
9 December 2014
Below are some videos from the Dewar’s Live True ad campaign. These are examples of how advertising can inspire and inform while focusing on positive values and virtues, rather than directly promoting sales of a product.
8 October 2014
Summary Whirlpool has launched an inspiring video campaign called the Every Day, Care Project. Videos from the campaign are below. The Whirlpool Every Day, Care™ Project Laundry, cooking and cleaning are often dismissed as nothing more than chores. But the fact is, all of these “chores” have the power to make a profoundly positive impact […]
8 October 2014
Maxwell House has launched an inspiring new video campaign called “Made Right Here” that features small businesses, entrepreneurs, and industry in the United States. The videos are below. Made Right Here Episode 1: Stern Pinball Max and Joe head to the suburbs of Chicago to visit Stern Pinball and learn what it takes to […]
18 August 2014
“Make it Big” is a new Vitaminwater commercial featuring Kevin Hart. The video is below. Learn more at Vitaminwater.com or Vitaminwater.tumblr.com. Images Below are images from the campaign.
8 August 2014
Jameson has produced a collection of artistic and esoteric lengthy commercials that are far outside of the typical framework of an advertisement. Here are a few examples. Kevin Spacey, The Ventriloquist: Jameson First Shot 2012 Published on Jun 2, 2012. Jameson Irish Whiskey in association with Kevin Spacey’s Trigger Street Productions presents ‘The Ventriloquist’ starring […]
8 August 2014
Jameson Whiskey has released this video ad that’s unusually long (at 10 minutes 24 seconds), and just plain unusual. About This video was originally published to YouTube on Jul 26, 2014. The publisher’s description is below. * * * Jameson Irish Whiskey in association with Kevin Spacey’s Trigger Street Productions presents ‘The Mundane Goddess’ starring […]
22 July 2014
About This video was originally posted to YouTube on 14 January 2014. Details are below. * * * In a world filled with war, the greatest weapon is love. Make love, not war with new AXE Peace™. Help AXE Peace™ and Peace One Day spread peace, one kiss at a time. Share your #KissForPeace at […]
18 July 2014
A new product called GoTenna lets two or more people create a publicly owned wide area phone network for texting messages. Even without phone service, this new publicly owned network will operate as a mesh multi-node peer-to-peer network. It’s Wifi Power to the People! Their advertising launch campaign features someone smoking marijuana, which is a first […]
6 May 2014
Below is a powerful message about our need to detach from the electronic matrix of interacting with technology rather than having direct interactions with humanity.
6 April 2014
TMB bank have launched a new brand vision “Make THE Difference” by making a film to inspire people to start thinking differently. With a hope that they will start to Make THE Difference to their own world. It doesn’t have to be big, but a little can create positive changes. This film is based on […]
24 March 2014
Buying local is something you can do to help the environment and your local economy. However, not everything that’s sold as local is really locally sourced. For example, a manufacturers of food products, although local, may get the product ingredients from suppliers hundreds or thousands of miles away. A local computer store, although they are […]
16 March 2014
The recent video advertising campaign from Dicks’ Sporting Goods offers inspiration and compelling reasons to support local sports programs through the SportsMatter.com website. Click play all to watch all five videos below.
8 February 2014
Summary. Below are the series of advertisements from DirecTV describing the series of events that can transpire when you have cable television. Don’t attend your own funeral as a guy named Phil Shifley. Don’t Have your Dad Get Punched Over a Can of Soup Don t Get Body Slammed by a Lowland Gorilla Don’t Have […]
5 February 2014
First time mobile subscribers get 20% off one single item savings certificate on your mobile device for a future in-store or online purchase. Coupon arrives within a few days or a week. To receive the offer, text STORE to 239663. Message and data rates may apply. Once subscribed, there may be up to 8 messages […]
5 February 2014
It’s wrong for a company to distribute products that are harmful to people’s health, while at the same time profiting from selling pharmaceuticals to those same people once they get sick. Here’s what CVS is doing to stop this cycle. Who said big business can’t influence big changes… * * * WOONSOCKET, R.I., Feb. 5, 2014 /PRNewswire/ […]
9 December 2013
This video is an example of how corporations can use their power, resources, and influence to have a positive impact on society.