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WestJet Inspiring Mini Documentary Videos Represent the Future of Advertising

27 January 2015

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WestJet has created a series of mini documentary videos that represent the future of advertising. You can watch the videos below. We’d like to see more ads that convey inspiring stories and promote the virtues and values that unite us all. Like this:Like Loading…

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WestJet Ad Shows Inspiring Act of Kindess

19 January 2015

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Companies are increasingly utilizing their marketing and advertising reach for good, by creating ad campaigns that inspire with a secondary mention of the company or product — almost like a sponsor. Below is a video from WestJet. Like this:Like Loading…

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Second Advertising Campaign in History to Feature Gay Couple

17 January 2015

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The advertisement above from Nikon, launched on 14 January 2015, is the second video ad in history to feature an openly gay couple. In March of 2013, Amazon released the first advertisement to feature an openly gay couple, shown below. The Amazon ad seems to be a depiction of people, whereas the Nikon ad is a real […]

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When Google AdSense Doesn’t Make Sense

3 January 2015

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Google AdSense advertising is intended to deliver effective and meaningful advertising. This is based on page content and previous searches. Here are a few ways in which Google AdSense fails: People are shown ads for products and services they have already purchased. People are shown ads for products and services they’ve reviewed, but subsequently decided […]

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Google Promotes “The Interview” Movie and Tobacco to Under-Age Viewers While Offending Billions of People — Gets Kicked Out of China

30 December 2014

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The Motion Picture Association of America (MPAA) rates movies based on a variety of criteria and determines an acceptable viewing audience. According to FilmRatings.com (the MPAA rating site), The Interview, featuring Seth Rogen and James Franco, is rated as ‘R’ due to “pervasive language, crude and sexual humor, nudity, some drug use and bloody violence.” Due to […]

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BACARDÍ Triangle 2014 – Bermuda Private Island

12 December 2014

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The Event As an advertising campaign, the BACARDÍ Triangle event is a very effective PR stunt. The 2014 event spanned from October 30 to November 2. Everyone loves a party, and the exotic surroundings of Bermuda combined with the local music the culture are the right mix for a popular promotional campaign. The concert held in […]

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Soft Drink Companies Join Alcohol and Tobacco Industry

10 December 2014

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Manufacturers of tobacco and alcohol products have been blamed by society (and courts) for profiting form products that harm our health and cause injury. As a result, they’ve paid millions in reparations, and been significantly regulated with regard to where their products can be advertised, where they can be sold, and who can consume them. This […]

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Dewar’s Live True Ad Campaign Features Social Action

9 December 2014

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Below are some videos from the Dewar’s Live True ad campaign. These are examples of how advertising can inspire and inform while focusing on positive values and virtues, rather than directly promoting sales of a product. Like this:Like Loading…

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The Whirlpool Every Day, Care™ Project Video Campaign

8 October 2014

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Summary Whirlpool has launched an inspiring video campaign called the Every Day, Care Project. Videos from the campaign are below. The Whirlpool Every Day, Care™ Project Laundry, cooking and cleaning are often dismissed as nothing more than chores. But the fact is, all of these “chores” have the power to make a profoundly positive impact […]

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Maxwell House “Made Right Here” Campaign

8 October 2014

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Maxwell House has launched an inspiring new video campaign called “Made Right Here” that features small businesses, entrepreneurs, and industry in the United States. The videos are below.   Made Right Here Episode 1: Stern Pinball Max and Joe head to the suburbs of Chicago to visit Stern Pinball and learn what it takes to […]

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“Make it Big” Vitaminwater Commercial with Kevin Hart (Video Ad)

18 August 2014

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“Make it Big” is a new Vitaminwater commercial featuring Kevin Hart. The video is below. Learn more at Vitaminwater.com or Vitaminwater.tumblr.com. Images Below are images from the campaign. Like this:Like Loading…

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Jameson Irish Whiskey Commercials (Video)

8 August 2014

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Jameson has produced a collection of artistic and esoteric lengthy commercials that are far outside of the typical framework of an advertisement. Here are a few examples. Kevin Spacey, The Ventriloquist: Jameson First Shot 2012 Published on Jun 2, 2012. Jameson Irish Whiskey in association with Kevin Spacey’s Trigger Street Productions presents ‘The Ventriloquist’ starring […]

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Jameson Whiskey Commercial – Uma Thurman, The Mundane Goddess: Jameson First Shot 2014

8 August 2014

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Jameson Whiskey has released this video ad that’s unusually long (at 10 minutes 24 seconds), and just plain unusual. About This video was originally published to YouTube on  Jul 26, 2014. The publisher’s description is below. * * * Jameson Irish Whiskey in association with Kevin Spacey’s Trigger Street Productions presents ‘The Mundane Goddess’ starring […]

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“Make Love, Not War” AXE PEACE (Video)

22 July 2014

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About This video was originally posted to YouTube on 14 January 2014. Details are below. * * * In a world filled with war, the greatest weapon is love. Make love, not war with new AXE Peace™. Help AXE Peace™ and Peace One Day spread peace, one kiss at a time. Share your #KissForPeace at […]

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First National Ad to Feature Pot Smoker

18 July 2014

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A new product called GoTenna lets two or more people create a publicly owned wide area phone network for texting messages. Even without phone service, this new publicly owned network will operate as a mesh multi-node peer-to-peer network. It’s Wifi Power to the People! Their advertising launch campaign features someone smoking marijuana, which is a first […]

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“Look Up” – A Video Message About The Detached and Anti-Social Social-Media Generation

6 May 2014

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Below is a powerful message about our need to detach from the electronic matrix of interacting with technology rather than having direct interactions with humanity. Like this:Like Loading…

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Story of Koh Panyee Thailand Football/Soccer Team (Video)

6 April 2014

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TMB bank have launched a new brand vision “Make THE Difference” by making a film to inspire people to start thinking differently. With a hope that they will start to Make THE Difference to their own world. It doesn’t have to be big, but a little can create positive changes. This film is based on […]

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Buying Local with Secondary Local Sourcing

24 March 2014

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Buying local is something you can do to help the environment and your local economy. However, not everything that’s sold as local is really locally sourced. For example, a manufacturers of food products, although local, may get the product ingredients from suppliers hundreds or thousands of miles away. A local computer store, although they are […]

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