Category Archives: advertising

Articles and content related to advertising.

Microsoft Advertisement – Unfriend Your Old PC Video – Small Home Office – Meet your New PC

Technology | Advertising Summary. Microsoft’s new advertising campaign seems to be giving a nod to the small is better movement. A woman sitting in what appears to be a store, office, or home, fills the space entirely. It’s not clear … Continue reading

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Liberty Mutual – Doing the Right Thing in Advertising

Activism > Advertising Summary. When a non-profit organization engages in social action, we think of it as activism. When a business engages with society through advertising, we simply call it marketing. Yet, activists exist in all areas of society including … Continue reading

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Return of YouTube Meme Boxxy Boxxybabee ANewHopeee Bodaciousboxxy – Catie Wayne

Activism Summary. After about two years of near silence, on 16 July 2011 YouTube meme Boxxybabee returned to the Internet in full force. By the evening of 18 July 2011, her latest video received 250,000 views, and shortly after midnight … Continue reading

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Mormon Message – Church Video Promotion – Example of Effective Marketing

Activism > Advertising Summary. The Mormon Church recently launched a new promotional high definition video campaign that conveys the diversity and individuality among its members. These videos and others are featured on the Mormon Message YouTube channel. This is presumably a reaction to … Continue reading

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Here and now – Quebec City and Area Tourism HD Video Promotion

Effective Living > Advertising Summary. To be most effective, advertising must be engaging, entertaining, interesting, and inspiring. The Québec City and Area Tourism Department recently produced a spectacular high definition video with areal flyovers and panoramic vistas combined with an … Continue reading

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The Greatest Movie Ever Sold – Morgan Spurlock – Video HD Trailer – Advertising Through Product and Brand Placement

Activism > Advertising Summary. Will social networking and product placement bring an end to traditional advertising? In The Greatest Movie Ever Sold, Morgan Spurlock explores the role of brand placement in movies by creating a movie with brand placement in … Continue reading

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Nestlé Pure Life Filtered Bottled Water for Hydration – Branding and Marketing Analysis

Health Summary. This document explores the branding, merchandising, and marketing of Nestlé Pure Life water which is just one of many brands offered by Nestlé Waters. Marketing Wellness. We’re interested in how products and services are branded and promoted, particularly those with … Continue reading

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Alternatives to Traditional Website Advertising Banners and AdSense Ads – Putting People over Profits

Technology > Resources > Website Design Summary. Businesses often make decisions based on what produces the most revenue, rather than what’s in the customer’s best interest. If instead, they would make customer experience the bottom line rather than profits their … Continue reading

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The Price of Everything by Eduardo Porter – Book Trailer Music Video Soundtrack by Sponge

Finance Summary. Eduardo Porter explores the logic and emotion behind themes of price, value, and worth, in his book The Price of Everything: Solving the Mystery of Why We Pay What We Do. [BUY NOW] Book Promotion. Perhaps equally intriguing is the … Continue reading

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U.S. Cellular Belief Project – Documentary Style Video Advertisement

Effective Living Summary. The U.S. Cellular Belief Project sounds similar (in name) to the Pepsi Refresh Project, but the focus of the Belief Project is to bring about innovation and change within the world of mobile phone service plans. As … Continue reading

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