Amazon – “Reinvent Happy Hour: Stay Home, Drink, and Watch TV”

Amazon – “Reinvent Happy Hour: Stay Home, Drink, and Watch TV”

A recent Amazon ad suggests staying home as an alternative to socializing with friends at Happy Hour. The ad shows a woman at home, sitting on her couch alone, with a glass of wine in one hand and a remote in the other. Click the image below for a larger view. While some alone time can be good, a trend toward anti-social behavior and drinking alone can be a problem: “A person who drinks alone is putting themselves at risk of developing a substance abuse problem and of increasing the problems they are facing. They are isolating themselves from others, magnifying problems with friends and family and denying that they have a problem.” (Source: AlcoholRehab.com) Drinking aside, seeking out television rather than people in the real world can have undesirable side effects: “Every hour of TV watching shortens life by 22 minutes,” The Telegraph, 15 August 2011 “Study: Watching too much TV could lead to early death,” USA Today, 25 June 2014 “Watching too much TV could shorten your life,” CBS News, 25 June 2014 While Amazon is promoting sedentary behavior in this ad, they are also selling the medical equipment you’ll need after contracting the diseases and health complications that come from that lifestyle. Everything you love, now on your TV Google advertises their Chromecast device with the statement, “Everything you love, now on your TV.” As with Amazon’s ad, this is a similar romanticization of how technology and content providers can fill our need for love. In science fiction films, a popular image is the portrayal of people being ‘glued to the tube’ and somehow being controlled,...
Queen Rania: “Travelers are the greatest ambassadors of tolerance.”

Queen Rania: “Travelers are the greatest ambassadors of tolerance.”

Queen Rania Al Abdullah of Jordan extends greetings to world media representatives traveling to Jordan for journalistic tourism. Press Conference on 25 March 2015 in Amman, Jordan. * * * TRANSCRIPT My husband a few years ago in maybe one of his earliest interviews once described Jordan as a country that is stuck between a rock and a hard place. I remember at the time thinking that, I hope that over the years, this hard place would soften up, and the rock would erode a little bit. Unfortunately, that wasn’t the case. As you can see our region is dominating the headlines for perhaps all the wrong reasons. Maybe our region doesn’t feature as a travel hot spot, and that’s the very reason why I wanted to thank you all for taking the time and making the effort to come to Jordan yourselves to experience it first hand and to see that despite the tough neighborhood that’s around us, here in Jordan we just get on with it. For us, it’s business as usual, and that includes in the tourism sector as well. I can take hours talking about what Jordan has to offer. From the history, the culture, the adventure, nature, health and wellness, religious tourism. In a nutshell, there’s something for everybody. You might wonder why how come in Jordan we have managed to maintain this oasis despite the neighborhood around us. I would say that is not a coincidence. It is a result of the warmth of the people of Jordan which I think you have experienced. The attachment to their land, and their protectiveness over...
“Unsung Hero” Believe In Good – Thai TVC Life Insurance Video Ad

“Unsung Hero” Believe In Good – Thai TVC Life Insurance Video Ad

The inspiring video above is an example of a new kind of advertising that focuses on kindness and universal virtues with very little mention of a company or what it sells. Commentary This is a commentary video uploaded to YouTube by Angie Li on Apr 11, 2014. A Thai life insurance company with a history of producing powerful, tearjerking ads has done it again. Its latest, a three-minute spot titled “Unsung Hero,” follows a good Samaritan whose daily deeds (watering a dying sidewalk potted plant, helping an elderly street vendor get her cart over a high curb, feeding a stray hungry dog, leaving bananas for an elderly neighbor, giving money to a poor young girl) go largely unnoticed — mainly because he’s not looking to be recognized. “He gets nothing,” an English translation of the ad’s voice-over reads. “He won’t be richer. Won’t appear on TV. Still anonymous. And not a bit more famous.” Eventually, though, the man’s kindness is rewarded when he sees the power of his actions — the girl going to school, the plant growing, the stray dog following him home. “He witnesses happiness,” the voice-over continues. “Reaches a deeper understanding. Feels the love. Receives what money can’t buy. A world made more beautiful.” The ad, created by Ogilvy & Mather Bangkok for Thai Life, has been viewed more than 5 million times since it was posted to YouTube. “Thai life insurance ad about this ‘Unsung Hero’ will make you cry at work,” Creativity magazine declared. Last fall, a Thai Life ad, called “Silence of Love,” depicted a teenage girl’s relationship with father, who cannot hear...
Second Advertising Campaign in History to Feature Gay Couple

Second Advertising Campaign in History to Feature Gay Couple

The advertisement above from Nikon, launched on 14 January 2015, is the second video ad in history to feature an openly gay couple. In March of 2013, Amazon released the first advertisement to feature an openly gay couple, shown below. The Amazon ad seems to be a depiction of people, whereas the Nikon ad is a real life couple. So, in that regard, the Nikon ad is a first. The LGBT community has largely gained equality and acceptance in North America, although pockets of bigotry and some hurdles remain. Despite the high profile representation of LGBT people in the media and entertainment industry, they are conspicuously absent from mainstream advertising. The 2014 Super Bowl commercial from Coca Cola (below) made a feigned attempt at offering a nod to the LGBT community by showing two men reach and grasp hands momentarily at a roller skating rink — the one guy was stabilizing the other (at about 44 seconds into the ad). A few seconds later they are sitting next to each other. These visuals are supposed to convey that the men are gay lovers. Of course, they could also just be beer buddies, or brothers, or some have some other kind of friendship/family connection. At 33 seconds and 51 seconds there are two Jewish men with Yarmulkes on. They are standing close together. Perhaps we’re supposed to conclude they are gay also. As you can see, the Coca Cola ad really doesn’t count when compared to the Amazon ad and the latest ad from Nikon above. Advertisers are typically timid about reaching out to a group that’s not a majority part of their primary consumer demographic....
Wake Up Call with Dwayne “The Rock” Johnson

Wake Up Call with Dwayne “The Rock” Johnson

  Show Synopsis From Variety: TNT is continuing its relationship with Dwayne “The Rock” Johnson in the unscripted space, as the cable net orders “Wake Up Call” to series. “Wake Up Call” will feature Johnson lending a helping hand to everyday people who are facing enormous challenges in their lives, whether they be dead-beat dads, sports teams that don’t gel, or business owners struggling to survive. Johnson will bring his own brand of motivation to each group of people, from 4 a.m. wake-up calls, to emotional reunions and goal setting. (More…) Duane Johnson Background From the Wake Up Call website: By the time Dwayne “The Rock” Johnson was 23, he had multiple arrests, his family was evicted and his dreams of being a football player were shattered. He was living at home with no future, no direction and had $7 in his pocket. That’s when he made a choice — to challenge himself every day. And to turn himself around. Rock is returning to his roots, to help those who are struggling and to show them that there can be a better way. Resources Facebook Page Salon – “Johnson provides ‘Wake Up Call’ in new TV series” Twitter Wake Up Call – Official Site on TNT Videos Image Gallery   FacebookTwitterLinkedInPinterestTumblrGoogleMorePocketRedditPrintEmailLike this:Like...
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