Summary. Nuru International works to end extreme poverty by focusing on empowering people through programs in agriculture, education, and healthcare, as well as water and sanitation. In the Kiswahili language of Kuria, Kenya, the word Nuru means light.
Ending Poverty to Eliminate Terrorism. Nuru was founded by Jake Harriman, an ex-Marine platoon commander who, after 7 years of military service around the world, observed a strong connection between poverty and the increase in world terrorism and war.
Jake Harriman served over seven years as a platoon commander in both the Infantry and an elite unit of Marines called Force Recon. After completing two tours of duty in Iraq (receiving the Bronze Star for actions in combat) and fighting the war on terror all around the world, Jake came to the realization that the only chance we have of ending terrorism is to end extreme poverty. Jake left his career in the Marines to start an organization to end extreme poverty. He enrolled at Stanford’s Graduate School of Business, and with the help of his classmates, professors, and some Silicon Valley venture capitalists, Jake formed Nuru International.
A Mightier Military. It’s appropriate that there be an independent civilian non-military initiative such as Nuru, to raise awareness about the effectiveness of humanitarian aid as a means to ending and/or preventing war. Others in the military have also seen the connection between poverty and war. For this reason, official branches of the U.S. military, such as the United States Southern Command, are focusing on humanitarian aid. In November 2009, the US Southern Command delivered over 370,000 pounds of food, water, medical aid, and other supplies to El Salvador as part of a humanitarian aid effort called New Horizons:
Humanitarian assistance exercises such as Neuvos Horizontes (New Horizons) involve construction of schools, clinics, and water wells in countries throughout the region. At the same time, medical readiness exercises involving teams consisting of doctors, nurses and dentists also provide general and specialized health services to host nation citizens requiring care. These humanitarian assistance exercises, which last several months each, provide much needed services and infrastructure, while providing critical training for deployed U.S. military forces. These exercises generally take place in rural, underprivileged areas. USSOUTHCOM attempts to combine these efforts with those of host-nation doctors, either military or civilian, to make it even more beneficial. [source]
Hopeful Future. As millions and even billions of dollars are redirected toward civilian and military initiatives focusing on humanitarian aid and relief, we will get better results (in terms of world peace) for the same money spent. In the future, defense budgets may increasingly be spend on building schools, health clinics, and assisting with agricultural development rather than blowing people up.
Video. Below is a video with Jake Harriman sharing how Nuru began.
Inspirational Marketing. The Fun Theory campaign itself is an example of innovation, creativity, and fun with marketing. It is similar to the 
Summary. The music video Send Your Love by Sting shows examples of the future impact of our kindness today. Also known as love activism, this form of outreach is often overlooked or considered schmaltzy. However, it can have a huge impact. Click the play button here to listen to just the song, or watch the video below.
Summary. In this inspirational animated Coca-Cola commercial, the refrain of the soundtrack is,
Summary. This document describes an ideal video production workflow and best practices for editing video that will be used for DVD or uploading to streaming video hosting services such as Blip.tv, Vimeo.com, or YouTube.
Summary. The 
If today was your last day
If today was your last day
Swear up and down to God above
So do whatever it takes
