The Event

As an advertising campaign, the BACARDÍ Triangle event is a very effective PR stunt. The 2014 event spanned from October 30 to November 2. Everyone loves a party, and the exotic surroundings of Bermuda combined with the local music the culture are the right mix for a popular promotional campaign. The concert held in Puerto Rico appears to be similar to a Brazilian Carnival, and featured over a dozen popular world musicians and performers.

Video Playlist

The video playlist from the ad campaign is below. As you’ll see each segment is well produced.

Event Announcement

Here’s the announcement on the event website for the Triangle 2014 event:

This Halloween, BACARDÍ® rum will fly 1,862 guests into a legendary party in the Bermuda Triangle.

Three charter jets from three cities across the world, will fly the world’s hottest artists and invited guests to a private island in the Caribbean Sea, to party in one of the most mysterious places on earth. Headlined by Calvin Harris, Kendrick Lamar and Ellie Goulding, the three-night music spectacular will bring the world’s biggest artists together for a gig of epic proportions.

Event Description

This is the YouTube description of the event:

This Halloween, BACARDÍ® rum will fly 1,862 guests into a legendary party in the Bermuda Triangle.

Three charter jets from three cities across the world, will fly the world’s hottest artists and invited guests to a private island in the Caribbean Sea, to party in one of the most mysterious places on earth. Headlined by Calvin Harris, Kendrick Lamar and Ellie Goulding, the three-night music spectacular will bring the world’s biggest artists together.

CALVIN HARRIS
Dance producer, remixer and DJ sensation Calvin Harris will be headlining at the BACARDÍ Triangle, and will be bringing his legendary tunes to our mysterious tropical island. Born in Dumfries, Scotland, Harris began recording bedroom demos in 1999 but has since gone on to win Grammys, MTV VMA awards, the top Ivor Novello, and has broken Michael Jackson’s long standing record for the most UK Top Ten singles from one album.

KENDRICK LAMAR
Top Dawg Entertaiment’s Kendrick Lamar is one of the headline acts to perform at the BACARDÍ Triangle. Born in Compton, CA, Kendrick rose to fame in 2011 with the album Section80, but it’s his critically acclaimed classic album, “good kid, m.A.A.d city” that has put his name in rapping legend.

ELLIE GOULDING
Multi-platinum Brit Award winner Ellie Goulding will be one of three headline acts to perform at the BACARDÍ Triangle. Ellie is currently on tour in America with her million-selling second album Halcyon Days, but will be flying into the infamous Bermuda Triangle to perform on the 31st October.

THE ISLAND
Off the coast of Puerto Rico lies Palomino, a tropical island in the infamous Bermuda Triangle, and the home to this music phenomenon. For three nights, BACARDÍ will take over the island and a neighbouring 5-star resort and transform it into one of the most spectacular venues on earth.

Stay tuned to find out how you can party in one of the most mysterious places on earth.

LIVE PASSIONATELY. DRINK RESPONSIBLY.
©2014 BACARDÍ, BACARDÍ UNTAMEABLE, AND THE BAT DEVICE ARE TRADEMARKS. BACARDI U.S.A., INC., CORAL GABLES, FL. RUM – 40% ALC. BY VOL.

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The video below is for a similar event hosted by Budweiser.