Inspiring Advertising

The following ad from Samsung Turkey has had over 14 million views since it was first posted to YouTube on 10 Feb 2015. It shows a deaf man being surprised as everyone he encounters in his community seems to know sign language. It’s a well choreographed surprise that took a month to prepare for. It’s a promotion for a Samsung initiative in Turkey that opens up and facilitates better communications between deaf people and those who may not know sign language. To learn more, read “32 Uses and Benefits of American Sign Language.” To watch more videos like this one, see our Inspiring Advertising page.