Businesses are repurposing their advertising and marketing budgets and instead spending that money to create inspiring advertising uplifting stories that help make the world a better place. The following ad from WestJet is an example.
The above video was originally published to YouTube on 3 Nov 2014 by Canadian airline WestJet.
For decades, high school teacher Bruce Farrer has been asking his students to write letters to their future selves. Twenty years later, he tracks down the students – wherever they are in the world – and mails their letters to them. The impact he has had on his students’ lives is profound and heartwarming. We hope his story is as inspiring to you as it is to us: AboveAndBeyond.ca/bruce-teacher-letters-students/