Businesses are repurposing their advertising and marketing budgets and instead spending that money to create inspiring advertising uplifting stories that help make the world a better place. The following ad from WestJet is an example.
Motivated by her love for animals Isabel uses her talents as an artist to make a difference. For a donation, this seven year old will draw a picture of your pet and all money raised goes to a local animal shelter. Dogs, cats, bunnies – hundreds pet portraits have been created by Isabel.