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Summary. Because Facebook is a powerful and diverse online social networking site, it’s a useful tool for demographics analysis. To gain instant free access to statistics and analysis of the Facebook population, simply begin the process of creating an ad. Immediately in step #2, you’ll be given an option to choose demographic targeting.

As you make selections, the system will immediately tell you how many people meet the criteria you have selected. Choices include selection of country, state, city, age, gender, keyword, education level, relationship status, gender orientation, and language.

Assuming the Facebook members are representative of a local population, the Facebook demographic information becomes a very useful tool. Even if it is difficult to make practical use of the information, it’s certainly informational and interesting.