On 27 Jan 2019, Howard Shultz announced that he is “seriously considering running for president as a centrist independent.” [Twitter] His announcement was met with a firestorm of criticism from many Democrats who believe independent candidates are potential spoilers who will take votes away from the Party sanctioned candidates.

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Howard Schultz “Aleppo Moment”

In an effort to trip up Schultz, he was asked a rapid fire series of questions on MSNBC including this question: “What is the price of an 18 ounce box of Cheerios?” His inability to quickly answer the question was supposed to demonstrate that he is a billionaire who is out of touch with the average American. [Source: YouTube – MSNBC]

It was similar to an exchange on the same show, about two years prior, with another independent Presidential candidate, Gary Johnson, who was asked about Aleppo. In a response that lasted only a few seconds, Johnson’s campaign was over. Nobody listened to his longer response. [Source: YouTube – MSNBC]

The media has great power to bring down candidates by creating and then weaponizing and viralizing these gaffe-soundbites. For this reason, Schultz may meet a fate similar to Gary Johnson if he falls out of favor with the mainstream media, or doesn’t gain their support.

We think that our democracy reflects the will of the people, but it primarily reflects the will and choices of influencers in the mainstream media who determine what our choices will be on election day. While knowing the price of a specific size box of cereal probably shouldn’t be a prerequisite for becoming president, its questions like this that can impede the success of a candidate.



Here are some articles about Howard Schultz listed in chronological order with the most recent at the top, and alphabetically listed where there are multiple articles for the same day.

  • CNN, 13 Feb 2019 at 2:13 PM ET. “Howard Schultz: Americans need more opportunities” by Howard Schultz. Excerpt: “Today, I’m asking whether I can help bring more opportunities to more people — not as a business leader, but as a public servant. Everyone should have equal opportunity to rise beyond the station of their birth, and to rise again if they have a life-altering setback. Everyone should have the equal opportunity to save for a rainy day and for retirement; to get an education and learn employable skills; to get a first job, get promoted, and experience the dignity of work. Unfortunately, these opportunities are not available to far too many Americans. The hyper-partisanship in Washington, D.C., is exacerbating this problem. Extreme ideologies in both parties are holding our elected leaders hostage, and a culture of revenge politics is overshadowing collaboration, creativity, and problem-solving on behalf of the American people.” [More…]
  • Vanity Fair, 1 Feb 2019 at 11:15 AM. “Howard Schultz Already Reconsidering this Whole President Thing. The billionaire coffee magnate is reportedly “shocked” by the backlash to his potential independent bid” by Bess Levin. Excerpt: “Fox Business’s Charlie Gasparino reports that the man who made Pumpkin Spice Lattes a thing was “shocked by the stridency of the attacks made by Democrats” and is now said to be “looking more closely at whether or not he wants to go through with the effort.” While Schultz reportedly “expected some carping,” he somehow didn’t anticipate the “intense nature of the criticism.” Despite having hired veteran political operative Steve Schmidt as an advisor, the billionaire was apparently unprepared for the sheer panic his announcement would inspire in those who would rather avoid another four years of an unpredictable maniac in the White House.” [More…]
  • Business Insider, 30 Jan 2019 at 4:25 PM. “Some Starbucks baristas are begging their former CEO not to run for president” by Kate Taylor. Excerpt: “Dozens of baristas, store managers, and other Starbucks workers are speaking out — both online and in interviews with Business Insider — about Schultz’s announcement that he is considering running for office as an independent centrist. Some Starbucks employees support Schultz’s presidential ambitions, citing his past efforts to improve workers’ lives. However, many current and former workers are begging the former CEO and chairman to end his presidential run before it begins, for both political and practical reasons. At least one Starbucks barista is planning a walkout and threatening to quit the company if Schultz runs.” [More…]
  • The Nation, 30 Jan 2019. “Howard Schultz Is Just Like Every Other Billionaire—Afraid of Losing His Wealth and Privilege” by John Nichols. Excerpt: “Schultz, who was once identified by New York magazine as “the quintessential corporate Democrat,” has gone so far as to attack Democrats who propose guarantees of health care, education, and jobs for all as false prophets—claiming their promises are as “false as President Trump telling the American people when he was running for president that the Mexicans were going to pay for the wall.” We have heard this before. Attacking necessary and popular reforms is what the billionaire class and their political pawns have done for ages. When FDR proposed a Social Security system in 1935, New York Republican Congressman Daniel Reed fretted that “the lash of the dictator will be felt,” while his colleague John Taber declared: “Never in the history of the world has any measure been brought here so insidiously designed as to prevent business recovery, to enslave workers and to prevent any possibility of the employers providing work for the people.” The president of General Motors promised that “with old age and survivor benefits, no one will save; the result will be moral decay and financial bankruptcy.”” [More…]
  • VOX, 29 Jan 2019 at 1:30 PM ET. “Dear billionaires: stop running for president. If you’re a billionaire who wants to transform politics and our world, there are better ways. Also, you’ll lose” by Kelsey Piper. Excerpt: “Several of America’s highest-profile billionaires have flirted with running for president, or actually run, in the past few decades. Ross Perot, in 1992 and 1996, had one of the strongest showings a third-party candidate has ever had, though he didn’t win a single electoral vote. Donald Trump, of course, won the presidency in part on the strength (at least among his supporters) of his reputation as a business leader. Mark Zuckerberg was rumored for a while to be considering a run for president. Mark Cuban has also toyed with the idea. Michael Bloomberg periodically expresses some interest in a presidential run, though he recently said that “there is no way an independent can win.“” [More…]
  • Business Insider, 29 Jan 2019 at 9:51 AM. “Trump lashed out at Howard Schultz after he announced he is ‘seriously considering’ running for president — but the two have battled for years” by Kate Taylor. Excerpt: “Trump bashed Starbucks on the campaign trail in 2015. And, Schultz has criticized Trump’s politics for years. Here’s a look at how the feud between the two men has evolved as Starbucks has become the focus of a culture war in Trump’s America” [More…]
  • NPR, 29 Jan 2019 at 5:00 AM ET. “Why Howard Schultz’s Independent Bid For President Is A Radical Idea” by Domenico Montanearo. Excerpt: “There has been no shortage of reaction to former Starbucks CEO Howard Schultz’s declaration that he is seriously considering running — as an independent — for president. Democrats have warned that he would get President Trump re-elected if he goes through with it. Trump seemed to be baiting him into running, tweeting that he doesn’t have the “guts” to do it. Former Obama adviser David Axelrod tweeted that it would be such a “gift” to Trump that the president should give Starbucks free rent in Trump Tower. For his part, Schultz believes there is an opening in the middle.” [More…]
  • USA Today, 29 Jan 2019 at 3:15 AM ET. “Howard Schultz: A third-party centrist candidate like me could win the presidency in 2020” by Howard Schultz, Opinion contributor. Excerpt: “Imagine if our country were more united. If we were stronger, safer, more respected, fair, compassionate and prosperous. Imagine if more elected leaders collaborated, unselfishly put country over party, and were only beholden to the best ideas that serve the interests of more Americans. Imagine if our president were tough but not cruel. If he were dignified, told the truth, and was a commonsense problem-solver.  Imagine if our founding ideals of freedom and equality, and the promise of opportunities such as education and jobs, were more fully realized. Imagine if every voice mattered, and every vote counted, in every state. These are not outlandish goals but essential conditions for thriving democracy. And they are possible to achieve despite the chaos of our times. I believe this because I’ve spent my life trying to reimagine better futures — for myself, for the company I led, and for people in communities. Today, I ask you to join me in imagining a better America.” [More…]


Here are some videos about Howard Schultz listed in chronological order with the most recent at the top, and alphabetically listed where there are multiple videos for the same day.

Baker Institute (6 Mar 2019)

Rice University’s Jones Graduate School of Business and the Baker Institute for Public Policy are pleased to host Howard Schultz, former chairman and CEO of Starbucks, for a discussion on leadership.

LiveTalksLA (21 Feb 2019)

Howard Schultz in conversation with Maria Shriver at Live Talks Los Angeles discussing his book, “From the Ground Up: A Journey to Reimagine the Promise of America.” The talk took place on February 21, 2019 in Santa Monica, CA.

Fox Business (13 Feb 2019)

EY National Tax Department leader Michael Mundaca and former Home Depot CEO Bob Nardelli discuss the fairness of the U.S. tax code.

CNN (12 Feb 2019)

Former Starbucks CEO Howard Schultz shares his views on climate change and Alexandria Ocasio-Cortez’s Green New Deal during a CNN Town Hall with Poppy Harlow.

During a CNN town hall in Houston, former Starbucks CEO Howard Schultz said if the math does not add up in the polls for 2020, he would not run for president because he “would not do anything to re-elect Donald Trump.”

In a CNN town hall in Houston, former Starbucks CEO Howard Schultz addresses a racial profiling incident that occurred in a Starbucks store in Philadelphia last year and how the company responded.

MSNBC (1 Feb 2019)

In a special report, Ari Melber breaks down how potential Presidential candidate, Howard Schultz, had a “grand, well-funded vision for the social impact” of his company, Starbucks, but his vision for American Government is far less ambitious. Melber walks through how while many Starbucks employees get benefits like health care and college tuition, Schultz suggests the country as a whole cannot afford offering these to most Americans and when a politician says the country cannot afford something, they are telling you that thing is not their priority.

Washington Post (31 Jan 2019)

From hecklers to “un-American” proposals to the price of Cheerios, former Starbucks CEO Howard Schultz had a rough week after floating a potential independent presidential bid. Read more: https://wapo.st/2sXdq4V.

CNN (30 Jan 2019)

CNN’s Anderson Cooper asks former Starbucks CEO Howard Schultz if he has a plan for running against President Trump in the 2020 election if he decides to join the political race.

CNN Business (30 Jan 2019)

Former Starbucks Chairman and CEO Howard Schultz details his personal journey from growing up in public housing in Brooklyn, to his decades long career at Starbucks, and now his potential bid for the White House. He reveals why he is seriously considering running as an Independent in the 2020 presidential election, shares his vision for America, and offers a candid take on President Trump and the state of the union today.

FOX Business (30 Jan 2019)

MSNBC (30 Jan 2019)

CBS This Morning (29 Jan 2019)

CNBC (29 Jan 2019)

Jeffrey Sonnenfeld, Yale school of management senior associate dean for leadership studies, joins “Squawk Box” with his reaction to former Starbucks CEO Howard Schultz’s presidential ambitions.

CNN (29 Jan 2019)

Former Starbucks CEO Howard Schultz was heckled at a book event by a protester shouting, “Don’t help elect Trump!”

Former Starbucks CEO Howard Schultz is mulling a run for president as a “centrist independent.” Is there any chance the billionaire turned politician can win?

Fox News – Tucker Carlson (29 Jan 2019)

Ex-Starbucks CEO Howard Schultz gets heckled at book event; why does the left want to stop Schultz from running in 2020 as an independent?

MSNBC (29 Jan 2019)

Former Starbucks CEO Howard Schultz received backlash for his potential 2020 bid at a book event in NYC when a protester shouted to him ‘Don’t help elect Trump.’ The panel discusses Schultz’s possible run and how many progressives are reacting to the news.

The View (29 Jan 2019)

After President Donald Trump tweeted about the former Starbucks CEO, Schultz explains why he won’t respond.

TODAY (29 Jan 2019)

Former Starbucks CEO Howard Schultz was heckled during a Q&A session in New York on Monday night after announcing he’s seriously considering a run for president as an Independent in 2020. NBC’s Peter Alexander reports for TODAY.

CBS Evening News (28 Jan 2019)

Former Starbucks CEO Howard Schultz said on “60 Minutes” that he is seriously considering a run for president as an independent. The news has some Democrats worried he will sink their chances in 2020. Ed O’Keefe reports.

CBS News (28 Jan 2019)

Former Starbucks CEO Howard Schultz told “60 Minutes” he’s seriously considering and independent presidential bid in 2020, and he’s already facing a backlash from the left. CBSN political reporter Caitlin Huey-Burns has more on the reaction.

CNBC (28 Jan 2019)

CNBC’s Andrew Ross Sorkin hosts a one-hour long conversation with former Starbucks CEO Howard Schultz in front of a 400-person audience at Barnes and Noble on stage.

In an interview that aired on CBS’ “60 Minutes,” former Starbucks CEO Howard Schultz said he was considering mounting an independent bid for president. Here’s what three experts say about his chances.

CNN (28 Jan 2019)

Howard Schultz, former CEO of Starbucks, says he is mulling an independent run for president in 2020.

The View (28 Jan 2019)

“The View” co-hosts discuss what it could mean for the businessman and former Starbucks CEO to run for president in 2020 as a centrist independent.

60 Minutes (27 Jan 2019)

“I am not … in bed with a party,” says former Starbucks CEO Howard Schultz, who is considering running for president as a “centrist independent.”

Before he was a possible presidential contender, Schultz was the coffee giant’s CEO. He first spoke to “60 Minutes” in 2006. For more, click here: https://cbsn.ws/2RVjrxK

CBS Philly (27 Jan 2019)

The former Starbucks CEO is expected to make his announcement on ’60 Minutes’ Sunday night.

CNBC (5 Jun 2018)

In an exclusive CNBC interview, Howard Schultz, Starbucks executive chairman, talks to “Squawk Box’s” Andrew Ross Sorkin about his departure from Starbucks, his public service pursuits, thoughts on immigration, tax reform, trade policies and restoring America’s leadership role in the world.

CNN Business (3 Feb 2017)

Sports got Schultz out of poverty, but magic beans solidified that he would never return. Starbucks Chairman and CEO tells CNNMoney’s Cristina Alesci how his American Dream started.

CNBC (2 Dec 2016)

CNBC’s Andrew Ross Sorkin speaks with Starbucks outgoing CEO Howard Schultz and incoming CEO Kevin Johnson in Seattle about the decision to switch up the leadership of the coffee giant, their strategic plans and social and political goals.