Effective Living | Technology

Summary. Basecamp by 37signals (at Basecamphq.com) is an online workgroup team collaboration system for cooperative teamwork and project management.

Excellence in Advertising. ResourcesForLife.com has given 37signals our excellence in advertising award for their high quality candid videos. An example is below.

Impressive Client List. Below are a few of the clients who use Basecamp.

Other Services. The Basecamphq.com system is just one of several products offered by 37signals. Here are some others:

  • Backpackit.com – “Share information with your team. Keep your documents, discussions, and schedules in one place all the time. Backpack is an easy intranet for your business. Store, share, discuss, and archive everything that’s essential for your team. Safe and secure.”
  • Basecamphq.com – “For years project management software was about charts, graphs, and stats. And you know what? It didn’t work. Pictures and numbers don’t get projects done. Basecamp tackles project management from an entirely different angle: A focus on communication and collaboration. Basecamp brings people together.”
  • Campfirenow.com – “Campfire is like instant messaging, but designed exclusively for groups. Campfire is a web-based group chat tool that lets you set up password-protected chat rooms in just seconds. Invite a client, colleague, or vendor to chat, collaborate, and make decisions. Link to a room on your intranet for internal communications.”
    Share text, files, and code in real time. Save transcripts so you don’t forget.”
  • Highrisehq.com – “Highrise is the answer to the avalanche: So many people, phone calls, emails, notes, follow-ups, and tasks. Who is this person again? When did we last speak? What did we talk about? Has anyone else in my company talked to this person? What’s supposed to happen next? Highrise keeps track of it all.”

Video. There are several testimonial videos on the Basecamp website. These videos are of excellent quality technically and also they contain what seem to be genuine and sincere people. This one is especially effective and it begins with what seems to be a genuine and non-scripted video clip.