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Omaze – Innovative Nonprofit Fundraising Service

Omaze is a nonprofit fundraising platform and service that creates curated raffles for high-value items like vehicles, entertainment, and travel. Organizations using Omaze include: Comic Relief, Doctors Without Borders, Jane Goodall Institute, Malala Fund, National Geographic Society, UNICEF, United Nations Foundation, and many others.

Here’s an excerpt from their about page:

We exist to empower nonprofits to do their world-changing work. Unfortunately, that’s harder to do than it should be, because the way we think about charity is broken. Charities are commonly frowned upon for investing in ways to raise awareness—it’s almost like they’re not “allowed” to market themselves the way for-profit companies do. Traditionally, they are forced to rely on time-intensive galas, expensive dinners and black-tie auctions to raise large sums of money from a limited donor base. However, these events are usually only once or twice a year, pricey to organize and accessible only to those who can afford it. So the charity’s ongoing fundraising needs are often not met. Think there’s a better way? So do we!

Because of generosity from people like you, Omaze’s work and the services we provide are challenging conventional thinking around fundraising—and working to change it for the better.

Our model democratizes traditional auction-giving by offering everyone the chance to have a once-in-a-lifetime experience. Through the Omaze platform, people from more than 180 countries have made donations that support over 350 charities, driving substantial levels of awareness for their work, and significantly more money than traditional methods.

In order to maximize impact for the causes we support, we provide a full suite of turnkey services focused on storytelling and removing the friction from fundraising. Our marketing team is behind all those Instagram ads you see, our tech team built this website you’re on, our customer experience team handles requests from around the world, Charities Aid Foundation America gets your money to the cause you supported, and so much more.

Our charity partners work tirelessly to create real change in the world. And because our mission is to serve world changers (the charities and you!) we decided to do things differently than most. Every Omaze campaign is self-funded and requires no budget from our partners, which is why we optimize our work to raise the biggest total possible—and therefore make the most impact.

[Source: Omaze]

By Greg Johnson

Greg Johnson is a freelance writer and tech consultant in Iowa City. He is also the founder and Director of the ResourcesForLife.com website. Learn more at AboutGregJohnson.com

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