Summary. Citizens of our information society are increasingly engaging in a free-range style of obtaining their news and information. In the past, people would line up in front of their televisions or newspapers like animals at the troff to eat whatever was given to them.
Now people are freely roaming the Internet and social networks to obtain their choice of a balanced information diet from the sources they prefer. Unlike television or newspapers, advertising can be highly targeted in a way that benefits advertisers as well as those browsing the Internet.
In addition to having a presence on Facebook, and creating viral videos, companies are creating fun or interesting widgets for bloggers and website owners to post on their pages. Below is the Dole Institute Widget. It’s part of the Dole Healthy Conversation campaign.