Effective Living > Communications
Summary. We’re pleased to announce that as of 7 December 2010 we began using our new logo shown here.
Logo Usage. Our new logo is used in the header of our website, and we’re also using it on letterhead and for invoices. For browsers that support the feature, the logo is visible next to the website address in browsers (technically called the favicon.ico image).
Logo Designer. The design was created by Makur Jain.
Meaning. Of course, each person has their own interpretation of visual art and graphics. For us, this logo conveys a variety of messages including:
- outward open growth
- growing and getting more expansive and stronger from the inside out
- the variation of colors represent being aware of every aspect of life
- the transitioning shade of each color conveys that life not only isn’t black and white, it’s many shades of many colors, life is complex
- transparency and openness is represented by the clear paths that go through the logo
- the crossroads in the middle of the logo represent a place of coming together
- like a flower with many petals that are independent, yet coming together, each area of life is connected
- if you trace the outline our logo, with a single unbroken connected line, it will form the command symbol found on the keyboard of Apple computers, this key allows other keys to serve a function beyond their normal purpose or previous ability, knowledge applied allows people to perform beyond their normal or previous ability, that’s what ResourcesForLife.com is all about — knowledge is power
Your Thoughts. Perhaps you see something else in our logo. If so, please share with us what the logo conveys to you. With your permission, we might add that here.
About Logos. For businesses and organizations, logos are a form of communication and identity. They are similar to what a flag is for a country. Logos are a higher form of written language. Consider how much easier it is to visually identify familiar icons and photos rather than words on a page. Logos and icons make it easier to brows through computers. Most written languages are limited to a two dimensional phonetic representation of speech. In Chinese, images convey ideas. There are thousands of characters in the Chinese written language. A single character can convey an entire concept. So, with this in mind, a logo can utilize a pallet of colors and take forms that would be difficult to represent in normal text. This is the power of logos.
