It’s getting more difficult for companies to advertise tobacco and alcohol products. Tobacco ads are no longer permitted on television.(1) On websites and YouTube, age verification is required to view content purportedly targeting an adult audience. The tobacco industry has a long history of marketing to young people. The goal is to get people addicted… Continue reading Promoting Alcohol and Tobacco by Advertising to High School Students
Category: Advertising
“We Believe: The Best Men Can Be” – Controversial Gillette Commercial
This week a controversial commercial from Gillette has become the #7 trending video on YouTube with over 3.4 million views in just 3 days. The video has 63,000 likes, but more than 308,000 dislikes and many people boycotting the company. There is a lot of outrage and anger over this video because it depicts adult men… Continue reading “We Believe: The Best Men Can Be” – Controversial Gillette Commercial
BUSINESS SUCCESS: Capital One Café – Meet the Barista Banker
In 2017 Capital One announced the launch of the Capital One Café – a transformational and impactful shift for the banking industry, but also an inspiring business model that transcends business as usual. In short, the Capital One Café is a beautiful and bright neighborhood café where people can go to eat, drink coffee, meet friends, conduct business,… Continue reading BUSINESS SUCCESS: Capital One Café – Meet the Barista Banker
The Latest Products from Apple: iPad Pro, MacBook Air, Mac mini and More
Here are some of the recent product announcements from Apple. iPad Pro (30 Oct 2018) 5 Reasons iPad Pro can be your next computer (19 Nov 2018) MacBook Air (30 Oct 2018) Apple Mini (30 Oct 2018) Apple Watch Series 4 (12 Sep 2018) iPhone XS and iPhone XR (12 Sep 2018)
DIVERSITY – McDonald’s Pranksters Get Hired for Company’s Advertising Campaign – The Ellen DeGeneres Show
In a Banksy-like act of protest and defiance, two friends created a large professional looking corporate ad poster of themselves and put it up in their local McDonald’s so there would be diversity represented. The poster stayed up for two months before it was identified on social media and McDonalds became aware of the poster.… Continue reading DIVERSITY – McDonald’s Pranksters Get Hired for Company’s Advertising Campaign – The Ellen DeGeneres Show
Inspiring Commercial from Principal – “Renovation”
Inspiring Advertising Businesses are repurposing their advertising and marketing budgets to create inspiring advertising and uplifting stories. The following ad from Principal Financial Group is an example. For more, visit ResourcesForLife.com/Inspiring-Advertising.
Inspiring Advertising from Volvo
Inspiring Advertising Advertisers have a great opportunity and responsibility to reach millions of people with a message. What will that message be? Manipulative propaganda designed to make us feel unsatisfied without the latest upgrade? An effort to promote more consumerism? Propaganda with inflated claims about products? Here are several inspiring advertising campaigns from Volvo that… Continue reading Inspiring Advertising from Volvo
Samsung Launches New “Moving On” Commercial (17 May 2018)
On 17 May 2018, Samsung released an updated version of their “Moving On” commercial (shown below). The ad is visually well done, and probably achieves its goal of making the Apple iPhone look like a poorly designed, frustrating, outdated smartphone. The ad also pokes fun at the Apple retail support experience. What the viewer may… Continue reading Samsung Launches New “Moving On” Commercial (17 May 2018)
Wells Fargo Ad: Established 1852 and Re-Established in 2018
Wells Fargo is working to earn back public trust. The video below is part of that initiative, and is described on their 6 May 2017 YouTube post as: To earn back your trust, Wells Fargo has renewed its commitment to you. See our re-established goals at http://www.wellsfargo.com/renew Here’s the video.
REVIEW: La-Z-Boy Pinnacle Recliner Rocker from Slumberland
Introduction La-Z-Boy is well known for their Made in America recliners and other furniture. This is a brief review of our experience so far with the Pinnacle Recliner Rocker that we purchased from Slumberland. This review will be updated as there are new developments. In summary, we were pleased with the overall selection at Slumberland… Continue reading REVIEW: La-Z-Boy Pinnacle Recliner Rocker from Slumberland
“What are You Hungry For” With Coach Ginn
Inspiring Advertising Businesses are repurposing their advertising and marketing budgets and instead spending that money to create inspiring advertising uplifting stories that help make the world a better place. The following ad from Stouffer’s is an example. Coach Ted Ginn, football coach of Glenville High School and founder of Ginn Academy, the only all-boys high school in… Continue reading “What are You Hungry For” With Coach Ginn
“Elvis Won’t Fix Your Computer” by Greg Johnson
This here is “Elvis Won’t Fix Your Computer” a song written, composed, and performed by Greg Johnson. It’s a dandy of a song, and I hope y’all enjoy it.