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Traditional advertising typically places a product or service at the center of attention. However, a new approach to advertising has become more common where the primary message of the advertisement is about values and virtues that inspire and motivate people toward a hopeful future. This kind of media is a fusion of advertising and social activism. TED calls these “Ads Worth Spreading.”

Inspiring Advertising from Volvo

Inspiring Advertising Advertisers have a great opportunity and responsibility to reach millions of people with a message. What will that message be? Manipulative propaganda designed to make us feel unsatisfied without the latest upgrade? An effort to promote more...

“What are You Hungry For” With Coach Ginn

Inspiring Advertising Businesses are repurposing their advertising and marketing budgets and instead spending that money to create inspiring advertising uplifting stories that help make the world a better place. The following ad from Stouffer's is an example. Coach...

Marriott GoldenRule – Being Human (Inspiring Advertising)

Inspiring Advertising Businesses are repurposing their advertising and marketing budgets and instead spending that money to create inspiring advertising uplifting stories that help make the world a better place. The following ad from Marriott is an example. When...

“A Dream Delivered” – Folds of Honor – Inspiring Advertising

Inspiring Advertising Businesses are repurposing their advertising and marketing budgets and instead spending that money to create inspiring advertising uplifting stories that help make the world a better place. The Budweiser commercial below is an example. For more,...

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