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Traditional advertising typically places a product or service at the center of attention. However, a new approach to advertising has become more common where the primary message of the advertisement is about values and virtues that inspire and motivate people toward a hopeful future. This kind of media is a fusion of advertising and social activism. TED calls these “Ads Worth Spreading.”
“We Believe: The Best Men Can Be” – Controversial Gillette Commercial
This week a controversial commercial from Gillette has become the #7 trending video on YouTube with over 3.4 million views in just 3 days. The video has 63,000 likes, but more than 308,000 dislikes and many people boycotting the company. There is a lot of outrage and...
Inspiring Advertising from Volvo
Inspiring Advertising Advertisers have a great opportunity and responsibility to reach millions of people with a message. What will that message be? Manipulative propaganda designed to make us feel unsatisfied without the latest upgrade? An effort to promote more...
“What are You Hungry For” With Coach Ginn
Inspiring Advertising Businesses are repurposing their advertising and marketing budgets and instead spending that money to create inspiring advertising uplifting stories that help make the world a better place. The following ad from Stouffer's is an example. Coach...
Marriott GoldenRule – Being Human (Inspiring Advertising)
Inspiring Advertising Businesses are repurposing their advertising and marketing budgets and instead spending that money to create inspiring advertising uplifting stories that help make the world a better place. The following ad from Marriott is an example. When...
“A Dream Delivered” – Folds of Honor – Inspiring Advertising
Inspiring Advertising Businesses are repurposing their advertising and marketing budgets and instead spending that money to create inspiring advertising uplifting stories that help make the world a better place. The Budweiser commercial below is an example. For more,...
“Don’t Let Me Down” by Joy Williams as featured by State Farm (Music Video)
Inspiring Advertising Businesses are repurposing their advertising and marketing budgets and instead spending that money to create inspiring advertising uplifting stories that help make the world a better place. The following ad from State Farm is an example. For more...
Amazon to Dedicate 47,000 Square Feet to Housing Shelter Inside Seattle Headquarters
Inspiring Advertising Businesses are repurposing their advertising and marketing budgets and instead spending that money to create inspiring advertising uplifting stories that help make the world a better place. The following ad from Amazon is an example. For more...
How a Pepsi Commercial About Love, Peace, and Inclusion Sparked Public Protest and Outrage
Inspiring Advertising Businesses are repurposing their advertising and marketing budgets and instead spending that money to create inspiring advertising uplifting stories that help make the world a better place. The following ad from Pepsi is an example. For more...
“Carry” – Inspiring Cadillac 2017 Oscars Commercial – A Nation United
Inspiring Advertising Businesses are repurposing their advertising and marketing budgets and instead spending that money to create inspiring advertising uplifting stories that help make the world a better place. The following ad from Cadillac is an example. For more...
“When you have a community barber shop, that is the heart of any community.”
Inspiring Advertising Businesses are repurposing their advertising and marketing budgets and instead spending that money to create inspiring advertising uplifting stories that help make the world a better place. The following ad from WestJet is an example. Leroy is...
Animal Shelter Receives Largest Donation in its History From This 7-Year Old Artist
Inspiring Advertising Businesses are repurposing their advertising and marketing budgets and instead spending that money to create inspiring advertising uplifting stories that help make the world a better place. The following ad from WestJet is an example. Motivated...
An End to Bullying – An Inspiring Story of Transformation, Hope, and Acceptance
Inspiring Advertising Businesses are repurposing their advertising and marketing budgets and instead spending that money to create inspiring advertising uplifting stories that help make the world a better place. The following ad from WestJet is an example. After being...
