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Traditional advertising typically places a product or service at the center of attention. However, a new approach to advertising has become more common where the primary message of the advertisement is about values and virtues that inspire and motivate people toward a hopeful future. This kind of media is a fusion of advertising and social activism. TED calls these “Ads Worth Spreading.”

WestJet Ad Shows Inspiring Act of Kindess

WestJet Ad Shows Inspiring Act of Kindess

Inspiring Advertising Companies are increasingly utilizing their marketing and advertising reach for good, by creating ad campaigns that inspire with a secondary mention of the company or product -- almost like a sponsor. Below is a video from WestJet.

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