Summary. Gregory Johnson is now working on his next groundbreaking new book, Radical Complacency: A Revolutionary Guide to Ambivalence, Apathy, Mediocraty, and Procrastination.
Author’s Statement. Johnson states, “My target audience is primarily the overachievers and those who are highly productive. They are the only ones motivated to read books these days.”
Availability. Regarding the publishing date for the book, Johnson states, “I’m not sure when I’ll get around to finishing it. Hopefully soon.”
Purpose. Despite the sarcastically humorous title, the book will include a list of non-virtues and practical techniques and methods to avoid or overcome them. Pre-order your copy today! …or whenever you get around to it.
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Motivation. Inspired by the Demotivators series of products from Despair.com, Johnson hopes that his book will help people laugh their way to a more productive life. Some examples of the Demotivators that motivated Johnson to write this book can be found below.
“Introducing Demotivators® … MOTIVATION. Psychology tells us that motivation- true, lasting motivation- can only come from within. Common sense tells us it can’t be manufactured or productized. So how is it that a multi-billion dollar industry thrives through the sale of motivational commodities and services? Because, in our world of instant gratification, people desperately want to believe that there are simple solutions to complex problems. And when desperation has disposable income, market opportunities abound. AT DESPAIR, INC., we believe motivational products create unrealistic expectations, raising hopes only to dash them. That’s why we created our soul-crushingly depressing Demotivators® designs, so you can skip the delusions that motivational products induce and head straight for the disappointments that follow!” ~ E.L. Kersten, Ph.D., Founder and COO