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“The Escape” by BMW Films – Featurette Movie Short Meets Advertising

We reported on a recent ad campaign from Adobe that used action sequences and humor to promote their cloud services. A similar ad campaign was the Toyota 2016 Super Bowl #GoPriusGo ad that featured a high speed pursuit car chase with police.

On 23 October 2016, BMW Films released “The Escape” as very high production value ‘featurette movie short’ form of advertisement. After watching the ad, please consider completing the survey below. Thanks!

SURVEY

QUESTION #1 - Do you feel the BMW advertisement above was effective?

QUESTION #2 - Would you be more likely or less likely to purchase a BMW as a result of the ad?

By Greg Johnson

Greg Johnson is a freelance writer and tech consultant in Iowa City. He is also the founder and Director of the ResourcesForLife.com website. Learn more at AboutGregJohnson.com

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